16 Years of Experience in Every Product
Everything Szidonia learned about technique, hair care, and building client confidence is embedded in Donia. It's a line created by someone who's lived the challenges stylists face every day and knows exactly what the industry deserves.
Welcome to Donia where trade professionals finally get the quality they've been asking for.
Szidonia's Story: From Passion to Purpose in Hair Extensions
Szidonia Ballai has spent over 16 years behind the chair, and in that time, she's learned one fundamental truth: great hairdressing isn't just about following trends – it's about having the creative freedom to interpret what each client truly needs and the skill to exceed their expectations.
Working in different salons across the globe, Szidonia discovered that the most powerful transformations happened when she could combine her expertise with the right tools. Every consultation revealed something new about what women wanted from their hair – confidence, reinvention, that feeling of walking out of the salon as the best version of themselves.
A Gap in the Market
Throughout her career, Szidonia maintained high standards for everything she used on her clients. But when it came to hair extensions, she kept hitting the same frustration: the products available to professionals were either compromised by retail distribution or didn't meet the quality standards her work demanded.
She knew hairdressers needed something better – extensions made exclusively for trade, without the shortcuts or markup that came with retail availability.
So she created Donia.
Extensions by a Hairdresser, for Hairdressers
Donia wasn't born in a boardroom. It was born from years of real salon experience, from understanding what stylists actually need to do their best work. These extensions reflect the standards Szidonia held in her own practice: consistent quality, reliable results, and the versatility to bring any creative vision to life.
This isn't about selling products to anyone who'll buy them. Donia extensions are exclusively available to qualified trade professionals who understand how to use them properly because Szidonia knows that's how you maintain the integrity and quality that matters.